Data Capabilities

Total U.S. + Local Market Data Capabilities

- Data available on the site Quarterly back to 2000
- Periods: Q1,Q2,Q3 AND Q4 of 2007, 2008, 2009, 2010, 2011 and Q1, Q2, Q3 of 2012
- DMA/Markets: 210/300+ MSA’s
- Monthly Total U.S. Updates

Capabilities

Annual Store Counts | Average Unit Volume | Total Sales | Average Check | Total Transactions | Monthly Purchase Frequency | Unique Customer Counts | Population Reach
Day Part Sales | Day Part Transactions | Order Method Sales | Order Method Transactions | Dine-In, Carry-out Sales& Transactions | Annual Demographics | Attributes/Customer Ratings | Brand Awareness (Aided-Un-Aided)
Total Sandwich Sales | Total Sandwich Trans | Breakfast Sales | Breakfast Trans | Burger Sales | Burger Trans | Chicken Sales | Chicken Trans | Day of Week Sales | Party Size Data | Consumer Ratings | Brand Awareness | Total Beverage Sales/Trans
And Many More Food and Beverage Categories

Reporting Frequency

  • Total U.S. Topline: Monthly
  • Total U.S. Complete: Quarterly
  • 194 Local Market/DMA’s: Quarterly
  • 40 Hispanic Markets: Quarterly

Metrics

  • Annual Store Counts:
  • Average Unit Volume
  • Total Sales
  • Average Check
  • Total Transactions
  • Monthly Purchase Frequency
  • Unique Customer Counts
  • Population Reach
  • Party Size
  • Medium Pizza Pricing
  • Large Pizza Pricing

Customer Profile

Annual Demographics
Attributes/Customer Ratings
Brand Awareness (Aided-Un-Aided)

Attributes includes:

  • Price value (10 point scale 10=excellent, 1 = poor)
  • Taste (10 point scale 10=excellent, 1 = poor)
  • Recommend (10 point scale 10=definitely, 1 = not at all)
  • NPS SCORE = recommend
  • Quality (10 point scale 10=excellent, 1 = poor)
  • Overall satisfaction (5 point scale 5=very satisfied, 1 = not at all)

 

 Some of our Categories

Day Part Sales
Day Part Transactions
Order Method Sales/Trans
Online, Telephone, In-Person
Dine-In, Carry-out Sales & Trans Actions
Day of week Sales
Combo Meal Sales/Trans
Consumer Deals/Promos
Wing Sales/Trans
Total Pizza Sales/Trans
Pasta Sales/Trans
Burger Sales/Trans
Chicken Sales/Trans
Total Sides Sales/Trans
Total Beverage Sales/Trans
Breakfast Sales/Sides
Seafood Sales/Trans
Dessert Sales/Trans
Salad Sales/Trans

 

Learn More about StudyLogic Food Services
Food Services Overview
Our Methodology
In Home Food Services
Away from Home Food Services
StudyLogic’s Partnership with the National Coffee Association