Tracking your local promotional success and ROI (return-on-investment) has finally been made simple. The Eye-On Competitive Retail Study can track individual local market promotions in real-time. The key to our tracking success is our digital panel reporting system. Our panel members report daily unit consumption by vendor and product category. Immediately upon reporting, local unit data is converted into actual market share.
Market Share Gain/Loss
This enables our tracking program to measure the ROI using market share gain/loss metrics. With our advanced technology, we can customize any short or long term promotional tracking in real-time.
Promotional performance results are measured by actual percentage-point market share gains. Percentage point market share gains are calculated by base-period to end-period comparisons.
Promotional success reporting is available by:
Day | Month | Biennial
Week | Quarter | Annual